“Pura Vida Tequila Company has coerced Modesto Nunez del Toro, previously senior manager for Patron, from retirement to be its Director of Operations-Mexico. A major player in the boutique tequila market.”

“Skloss, a born and raised Texas boy, is creating his own memorable bout with tequila. And it involves the good stuff… very good stuff.”

“In my seven years of judging at the event, I can’t recall a brand of tequila performing better,” says Robert Plotkin. “As one of the co-host judges, I can assure you the quality of the entries was top-notch, which makes the brand’s accomplishments all the more impressive.”

“When you take the first sip [of The Gibbons cocktail] the palate is amused. Then you relax and take another sip and think, Hey, this is good!”

“The quest for [Naranja], the original Mexican-made orange liqueur, no longer requires a trip across the border. For years, Americans have had to bring the coveted bottles back to the States, but now, it’s available as Naranja on shelves in the U.S.”

“Pura Vida Gold is my bottle of choice… perfectly smooth with a light finish”“Pura Vida enlivens any occasion with exceptional purity, taste and finish. Arouse your senses as Pura Vida transforms the most pedestrian cocktail into the über, mack daddy concoction of them all.”

“For refined palates and those who enjoy sipping their spirits slowly, there’s no other way to go.”“You might also want to try [Pura Vida Silver] with the Pura Vida Sangrita on the side. Best described as a Mexican Bloody Mary mix. A secret family recipe produced in small batches.”